De Saté Meneer
A traditional street food concept.
What started as the most delicious home made saté for family and friends, triggered an increase in demand from many others. This resulted into the idea of developing a brand with saté as its hero product. Inspired by the traditional Indonesian roots yet amplified by influences from all over the world. Made with passion, with only the best ingredients and combined with strong visual and copy-writed communication was our core intension to succes.
After our market research we builded upon the opportunity of the lack of overall consumer experience when looking at others. De Saté Meneer stand itself is an experience all on its own. Inspired by the food truck industry and the street food vibe of Indonesia, but with a Western take, together with an inviting and reliable high visual impact and social media worthy appeal.
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